SHOELADA SHOE CARE KIT
The all-in-one starter kit for fresh kicks — a pH-balanced foam cleaner, a 2-in-1 brush and a plush microfiber towel that clean, condition and protect every pair from suede to leather.
Free US shipping on orders over $44.99. Orders ship within 1–2 business days with tracking. Not happy? Return within 30 days for a full refund — no questions asked.
Every Shoelada product is built from the exact formula and tools Miguel — The Shoe Doc — uses on real client restorations. Nothing is watered down for retail.
Why it works
Deep-clean foam
Thick, clinging foam works deep into the material to lift out dirt, salt and stains other cleaners leave behind.
Safe on everything
One pH-balanced formula handles suede, leather, canvas, knit and mesh — no separate products to juggle.
2-in-1 brush
Soft nylon bristles for delicate uppers, stiff bristles for midsoles and outsoles — one tool, every job.
Cleans + conditions
Restores and conditions in a single step so materials stay soft and kicks look newer for longer.
Product details
The Shoelada Shoe Care Kit is the simplest way to keep every pair looking deadstock-ready. It pairs a powerful-yet-gentle foam cleaner with the tools to use it properly, so you get professional-level results without the guesswork.Inside the box: an 8.45 oz foam cleaner, a 2-in-1 double-sided brush (soft nylon + stiff bristles) and a premium microfiber towel. Together they clean, condition and protect leather, suede, canvas, mesh and more.
Built for daily beaters and rare grails alike — quick enough for a 5-minute refresh, thorough enough for a full restoration.
Clean like The Shoe Doc
Shake & prep
Shake the foam well, pull the laces and knock off loose dirt.
Foam it
Apply foam directly to the shoe — it clings so nothing is missed.
Scrub it
Work it in with the brush: soft side for delicate uppers, stiff side for midsoles and soles.
Wipe & dry
Wipe away the lifted dirt with the microfiber towel and air-dry away from direct heat.
Frequently asked
Yes. The foam is pH-balanced and sits on the surface rather than soaking in, so it lifts dirt without staining or matting the nap. On suede, use the soft bristles and brush in one direction, then air-dry.
No rinsing required. Work the foam in, lift the dirt, then wipe the shoe down with a clean microfiber towel and air-dry.
Suede, leather, canvas, knit, mesh, nubuck and vinyl — one system for every common sneaker material.
Orders ship within 1-2 business days. US delivery is typically 3-7 business days, with free shipping over $44.99.
Every order is backed by a 30-day money-back guarantee. If you're not happy, reach out and we'll make it right.
Reviews
4.6 ★ · 1095“Love this product keeps our shoes clean always”
“Did what I expected it to do and I love it”
“Make sure they dry really well. My shoes looked really well. And my uggs improved”
Awesome product cleaned both lair of my golf shoes. Defently 5 stars
I just saved myself one hundred and fifty bucks.
Perfect.
👍
I receipted a defectives bottle foam wont pump out so idk what to do
I never got my order
Cleaned all my shoes with ease!!!
Shoelada is a great product! I have used it on all my family shoes and does a great job on them. I have also used it on my caps which I know its not meant for that but has also done a great job on them.
Be very careful when you buy this product! You will end up down the rabbit hole and want to clean yours and the families shoes at the same time lol! Best shoe cleaner I've ever had! Always watch the vids bro, great product, content, and heart you have. Thank you for giving us a product we can truly depend on. As a father of 5, ive gotta say if it aint shoelada, I dont want nada!
I was skeptical at first. But they cleaned my pink Adidas and removed all the dirt and scuff marks.
Love this stuff being following him sence the show doc.
A pair of my all white Reebok Club C’s were looking so terrible. I can’t ever find the right shoe cleaner that’ll make white shoes look good again. Using Shoelada made a huge difference because I was going to end up throwing away my Reeboks!
Awesome product cleaned both lair of my golf shoes. Defently 5 stars
I just saved myself one hundred and fifty bucks.
Perfect.
👍
I receipted a defectives bottle foam wont pump out so idk what to do
I never got my order
Cleaned all my shoes with ease!!!
Shoelada is a great product! I have used it on all my family shoes and does a great job on them. I have also used it on my caps which I know its not meant for that but has also done a great job on them.
Be very careful when you buy this product! You will end up down the rabbit hole and want to clean yours and the families shoes at the same time lol! Best shoe cleaner I've ever had! Always watch the vids bro, great product, content, and heart you have. Thank you for giving us a product we can truly depend on. As a father of 5, ive gotta say if it aint shoelada, I dont want nada!
I was skeptical at first. But they cleaned my pink Adidas and removed all the dirt and scuff marks.
Love this stuff being following him sence the show doc.
A pair of my all white Reebok Club C’s were looking so terrible. I can’t ever find the right shoe cleaner that’ll make white shoes look good again. Using Shoelada made a huge difference because I was going to end up throwing away my Reeboks!