The foam shoe cleaner that brings any pair back. No soaking, no machine.
The rich, thick-foam cleaner & conditioner that brings the dirtiest kicks back to life. A few sprays, one brush, jaw-dropping results.
Everyday dirt
Sneakers, canvas, knit and mesh
Shoe Care Kit · $29.99 →
Suede
Clean it without soaking it
Suede Cleaning Bundle · $44.99 →
Yellowed soles
Reduce yellowing on rubber soles
Sole Revive Bundle · $44.99 →
Scuffed whites
Brighten stitching, midsoles and small scuffs
Touch-Up Bundle · $44.99 →
Creases
Stop toe-box creases before they set
Foam Shields · $14.99 →
All of it
All 9 products in one box
Everything Bundle · $99.99 →
Foam cleaner (8.45 oz), 2-in-1 brush, microfiber towel
Free shipping
Free shipping
Shoe Care Kit, Suede Kit, Sole Cream, Shoe Trees, White Touch-Up, Cleaning Mat, Cleaning Bowl, Sneaker Bag, Crease Protectors
Free shipping
Foam cleaner (8.45 oz), 2-in-1 brush, microfiber towel
Free shipping
Shoe Care Kit, Suede Kit, Sole Cream, Shoe Trees, White Touch-Up, Cleaning Mat, Cleaning Bowl, Sneaker Bag, Crease Protectors
Every step up adds products and drops the price of each one.
 Shoe Care Kit
$29.99 | Most popular Fabulous 4
$49.99 |  Everything
$99.99 | |
|---|---|---|---|
| Shoe Care KitFoam cleaner (8.45 oz), 2-in-1 brush, microfiber towel | |||
| Suede KitSuede brush and eraser | |||
| White Touch-UpBrightens stitching, midsoles and small scuffs | |||
| Special Sole CreamReduces yellowing on rubber soles | |||
| Shoe TreesHold the shape while you clean and dry | |||
| Foam ShieldsStop toe-box creases | |||
| Cleaning Mat19 x 17 in, keeps foam off your work area | |||
| Cleaning BowlCollapsible, for rinsing the brush | |||
| Sneaker BagDouble-layer mesh, for the wash or travel | |||
| Free shipping | $44.99+ | ||
| You savevs buying each piece | – | $24.97 | $41.92 |
| Price per product | $29.99 | $12.49 | $11.11 |
Drag to reveal, real results, no edits.
A few pumps of thick, clinging foam covers the whole shoe, no spot missed.
Work it in with a soft or stiff brush. The foam lifts dirt out of every material.
Wipe, rinse, and watch your kicks come back to life. Conditions as it cleans.
Soaking is what wrecks suede and weakens glue. The foam sits on the surface, lifts the dirt, and wipes off.
Get the kit| Shoelada foam | Soap and water | Washing machine | |
|---|---|---|---|
| Lifts everyday dirt | |||
| Safe on suede | |||
| No soaking | |||
| No rinsing | |||
| Conditions as it cleans |
“That stuff is amazing cleans my sneakers beautiful just like new. I just saved myself 150 bucks”
“Best product in the market hands down!!! I just saved myself a hundred and fifty bucks! QUE SHOELADA!”
“Received it and I used it right away! Works great and the suede kit definitely works well as well. Highly recommend”
Clean kicks are a habit, not a one-off. Put the kit on repeat and pay less every time it ships.
A footwear-restoration expert known to millions as The Shoe Doc, Miguel built Shoelada from the formula he uses to revive the most worn-out sneakers on the internet. Every bottle is the real thing he trusts on his own clients' kicks.
Read his story →Suede, leather, canvas, knit and mesh. One foam covers them all, so you do not need a different cleaner for each pair. The Special Sole Cream is for rubber soles only.
No. Wet the brush, pump the foam onto the shoe, scrub, and wipe it off with the towel. Then let the pair air-dry.
The Shoe Care Kit has the foam, the 2-in-1 brush and the towel. The Fabulous 4 adds the Suede Kit, White Touch-Up and Special Sole Cream, and ships free. The Everything Bundle is all nine products.
Choose Subscribe & Save on the Shoe Care Kit page. You pay the lower price on every delivery, the schedule is shown before you check out, and you can cancel anytime.
Free on US orders of $44.99 or more. Under that, shipping is calculated at checkout.
Every order is covered by our 30-day money-back guarantee. The refund policy page explains how to start a return.
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